The Best Watches Spotted Last Year At Augusta

Masters week is unlike anything else in sports. The azaleas, the silence of the gallery, the green jacket. But if you know where to look, there is another competition happening entirely. One that takes place on wrists rather than fairways. The 2025 Masters was one of the greatest tournaments ever played and the watch game at Augusta was equally impressive. Here are the 5 best timepieces spotted at Augusta National in 2025.

1. Rory McIlroy — Omega Speedmaster Silver Snoopy Award 50th Anniversary | ~$10,600 retail / $16,000+ secondary market

This is the one that started the conversation and it is not even close to the most expensive watch on this list. But it is unquestionably the most significant.

When Rory McIlroy slipped on the green jacket and completed his career Grand Slam at the 2025 Masters, the watch community was already zooming in on his wrist before the ceremony was even over. He was wearing the Omega Speedmaster Silver Snoopy Award 50th Anniversary, a 42mm stainless steel chronograph with a stunning blue and white dial and one of the most beloved animated casebacks in modern watchmaking. Activate the chronograph seconds hand and Snoopy's lunar module orbits the far side of the moon on the sapphire caseback. It is genuinely one of the most fun and technically impressive watches Omega has ever produced.

The Snoopy was launched in 2020 to commemorate the 50th anniversary of NASA presenting Omega with their Silver Snoopy Award in 1970, a recognition of the Speedmaster's role in saving the Apollo 13 crew. It is technically not a limited release but it might as well be, because buying one at retail has always required the kind of patience that most collectors do not have.

Rory had actually wanted one for a while. When asked why he chose it for the most important moment of his career, he said simply that he likes the Speedmaster, he wears a lot of blue, and it was a fun watch for the occasion. He added that maybe it does not go quite as well with the green jacket but he did not want to be too presumptuous.
That one line made the entire golf and watch world fall in love with him even more. He wore it again two weeks later to hoist the Ryder Cup trophy. The Snoopy is now forever tied to one of the most iconic years in modern golf history and secondary market prices have reacted accordingly.

2. Jon Rahm — Rolex Yellow Gold Daytona Le Mans | ~$250,000

If Rory won the heart contest, Jon Rahm won the flex contest, and it was not particularly close.

The 2023 Masters champion showed up at Augusta with one of the most coveted Rolex references walking around the grounds. The yellow gold Daytona Le Mans is a piece that celebrates the iconic 24 Hours of Le Mans race through its design, and the yellow gold version is the kind of watch that stops conversations in rooms full of people who know what they are looking at. Rahm has always had exceptional watch taste. He previously wore a Gold Rolex Daytona factory set with 36 rubies estimated at $440,000 to various events. The Le Mans at a quarter million dollars almost feels like he was keeping it casual by his own standards.

The Daytona is the most coveted sports watch Rolex makes and the Le Mans edition layers on a layer of motorsport heritage that makes it genuinely compelling beyond the gold case. On Rahm's wrist walking around Augusta National, it looked exactly as good as you would imagine.

3. Scottie Scheffler — Rolex Submariner Date Green Ceramic | ~$14,000

Scheffler was defending his title and did not win this one, but the world number one still brought one of the cleanest watches of the week. The Rolex Submariner Date with the green Cerachrom ceramic bezel insert and black dial is the Submariner that every watch person wants and very few can actually get their hands on without a significant wait. It is a watch that needs no introduction and requires no explanation. Clean, iconic, waterproof to 300 meters, and finished to a standard that justifies every penny. On Scottie's wrist walking Augusta's fairways it looked exactly right.

4. Caroline Wozniacki — Rolex Daytona Off-Catalogue | ~$400,000

The tennis legend turned out as one of the most notable celebrity guests at Augusta in 2025 and her wrist was the talk of the gallery among the people who knew what they were looking at. She was spotted wearing an off catalogue Rolex Daytona, the kind of ultra rare factory customized piece that Rolex produces for its most important relationships and never officially lists for sale. Reported value around $400,000. Off catalogue Daytonas with exotic dials or gem settings are the pinnacle of the Rolex collector world and seeing one in the wild at Augusta National is genuinely a once in a while sighting.

5. Bubba Watson — Richard Mille RM 38-02 Tourbillon Bubba Watson | ~$2.5 million

Bubba showed up at Augusta in 2025 wearing a Richard Mille RM 38-02 Tourbillon Bubba Watson, which is pretty on-brand for him. It is a super-limited piece with only 50 made, and like most Richard Mille models tied to elite athletes, it looks more like a piece of engineering than a traditional watch. The reported value is around $2.5 million. It is bold, technical, and impossible to miss, which made it one of the standout watches spotted around the Masters that week.

Thanks so much everyone, and excited to kick off Masters week!